Case study
Freedom From Diabetes x Divas Gupta
One Mic, One Mission: How a Podcast Got Gen Z Talking About Health
22K
Views
36K
642
Client: Freedom From Diabetes (FFD)
The Challenge
FFD, led by Dr. Pramod Tripathi, has helped thousands reverse diabetes through lifestyle, quietly building one of India’s most impactful health transformations. But to truly scale their mission, they needed more than awareness. They needed relevance, especially among young, purpose-driven professionals who see health as part of a larger growth story.
They weren’t just looking for reach. They were looking for resonance. And finding the right podcast, credible, value-driven, and emotionally engaging, wasn’t easy. That’s where we stepped in.
The Match: Enter Divas Gupta
Divas Gupta is a TEDx speaker and storytelling coach whose podcast dives deep into leadership, mindset, and personal growth. His audience? Ambitious millennials and Gen Z professionals who treat self-improvement like a life strategy.
We knew this was the right fit.
The Strategy
We led the collaboration end-to-end:
- Curated a theme around “Health as Leadership”
- Shaped key talking points with Dr. Tripathi
- Crafted a conversation that felt raw, real, and value-driven
This wasn’t a medical pitch, it was a story about purpose, transformation, and building something that matters.
The Impact
- Strong engagement across Instagram and Spotify
- New audience segments discovered FFD as more than a health program, it became a mission
- Boosted FFD’s reputation as a leader in lifestyle medicine, not just diabetes care
The Takeaway
When health is positioned as a mindset story, not just a medical one, it connects on a deeper level. With Divas Gupta, we didn’t just place FFD on a podcast. We helped them speak a language the next generation listens to.
Ready to spark conversations that convert?
Contact us today to schedule a consultation or to learn more about our services.