Daily 5-Minute PR Hack for Small Businesses & Founders

You don't need a full-time in-house press team to build steady media relationships. Spending just 5 minutes a day with this routine will keep your brand on journalists' radars.

The Power of Micro-Actions

Public relations is built on relationships, and relationships are built with consistency. Rather than scrambling to pitch only when you have big news, consistent low-friction interactions keep you top-of-mind with key reporters.

The 5-Minute Daily Routine

Minute 1-2: Track 5 Key Journalists on Twitter/LinkedIn. Read their latest coverage and observe what beats and topics they are currently researching.

Minute 3: Leave a Thoughtful Comment or insight on their posts, adding real value or proprietary data without asking for anything in return.

Minute 4-5: Monitor Trending Industry Hashtags and set Google Alerts for your sector keywords to catch emerging story hooks early.