Case study
Freedom From Diabetes x Gunjan Shouts
A Podcast Breakthrough That Turned Conversations Into Conversions
2.4
Million Views
36K
642
Client: Freedom From Diabetes (FFD)
The Challenge
Freedom From Diabetes (FFD) has changed thousands of lives with its science-backed approach to reversing diabetes. But to reach a younger, digitally native audience people silently battling health issues but skipping traditional wellness media they needed a fresh voice.
They weren’t just looking for reach. They were looking for resonance. And finding the right podcast, credible, value-driven, and emotionally engaging, wasn’t easy. That’s where we stepped in.
The Solution
CTPR identified Gunjan Shouts, a podcast hosted by health coach and content creator Gunjan Taneja. Known for her honest, no-fluff storytelling around health and self-growth, her audience was exactly the space FFD needed to enter.
We managed the collaboration end-to-end:
- Researched, pitched, and secured the partnership
- Aligned content narratives with Dr. Pramod Tripathi’s vision
- Co-crafted an episode that was both educational and deeply personal
It wasn’t a health campaign; it was a conversation that felt human, hopeful, and honest.
The Results
- Major spike in engagement across podcast and social platforms
- Website traffic surged in the days following the episode
- FFD’s YouTube channel saw a sharp rise in subscriptions and lead generation
- Opened up future collaboration opportunities in the health podcasting space
The Takeaway
This wasn’t just content, it was connection. By placing FFD on a platform built on trust and relatability, we helped them break into a new audience with authenticity. Sometimes, one conversation is all it takes to change how people see health and what they do next.
Ready to spark conversations that convert?
Contact us today to schedule a consultation or to learn more about our services.